self-enlightenment

I’ll be speaking at Velocity 2010 on the topic of “The Measurable Value of Performance By Design“.  Last year Shopzilla talked about “You get what you measure“.  This will be a followup covering the additional work we’ve done to try and maintain performance while rapidly adding features and experimenting on our site.  In a nutshell, we took our eye off the ball, something we claimed was a bad idea.  And it was.  I’m going to talk about:

• Why we took our eye off the ball

• The real financial costs of slowing down

• The specific techniques we applied to make our sites fast again

• The process and technology framework we put in place to ensure this never happens again

There are a lot of interesting-looking talks this year:

• Mobile Web High Performance
• Psychology of Performance
• How the Top Social Games Scale on the Cloud

If you work on building or operating web applications (or both!) you really should consider attending Velocity.