self-enlightenment

Google have, of course, changed the game of search again with Google Instant.  Their official blog suggests “Search: now faster than the speed of type“.  The speed is certainly impressive, but probably the most interesting questions are around how it will affect user behavior: impressions, clicks on both organic and paid results and how this will affect SEO.

In the opinion of Joshua Bixby “Eventually, page 2 search results are going to be irrelevant”.

They also describe how it’ll affect impressions.

From a web application perspective, I’m excited that they raised the bar yet again.  Its actually pretty fun to play catch up to Google… when you’re not a direct competitor, of course.